Speed of Light
Nick Bradbury: Digital Ownership and the Path to Privacy  

Nick Bradbury:

Those questions reflect our inability to value non-physical things. We as customers look at digital goods as less worthy of monetary value, and companies look at customer data as less worthy of privacy. In both cases, we de-value things that we can't touch.

Reflect on this next time you consider a $0.99 piece of software “too expensive”.